Blog

  • AS Colour or AS Color

    Here are Bright Sparks we love AS Colour, or is it AS Color…nah AS Colour, maybe even through in an AS Colour NZ for SEO purposes ha. Quality basics, at great prices and the range is expanding. Starting from t shirts and hoodies, we can now cover dresses, jackets, shirts, underpants and socks. We have the full range in the AS Colour section, under products. Obviously you can purchase direct from AS Colour, but ordering through Bright Sparks means wholesale pricing and we can take care of the branding…good branding too, but that
  • Mobile Fan

    Clients are always approaching Bright Sparks with the need for low priced IT or mobile items. At the WAGE Meeting (Worldwide Advertising and Gift Exchange) in Hong Kong, High Peak, the WAGE member from Finland presented this Mobile Fan. It connects through the charging port on your phone, and works on both Apple and Android devices. The WAGE membership enables Bright Sparks to stay abreast of new items, new trends, and add to our network of proven and reliable factories.
  • Tiger Beer – Promotional product GWP Campaign

    Tiger Beer – Promotional product GWP Campaign Bright Sparks is always keeping an eye out for creative branded merchandise campaigns. The famous Asian beer brand, Tiger, is currently running a promotional campaign in Singapore. Pictured is a A3 Promotional Poster at a bar in Singapore and doubtless this offer will be promoted online and through other channels too. The promotion was run in order to celebrate Singapore’s 50th anniversary. Why is Tiger Beer running a Promotional product GWP campaign? There are likely a number of reasons and benefits behind Tiger Beer’s decision to run this campaign. Firstly, being a GWP campaign, Tiger know it’s a great way to increase sales. It’s well known that gifts with purchase add extra incentive for consumers to purchase your products. Unlike most marketing campaigns, Tiger won’t lose money running this promotion. The gift they’re giving away, the branded Tiger Beer T-Shirt will be used in public places. This is a great opportunity for Tiger to get their brand out there and increase awareness of their beer. The same can be said for the other items they’re offering. The ice bucket, which is branded with their logo, will be highly visible. It will likely be used in public areas such as parties or on the beach. Also, the ‘1965 Vintage Bottle’ they’re giving away will likely be kept as a collector’s item by many consumers. So much like a good investment, all the items will benefit them for years to come, by spreading awareness of their brand. Consumers seeing branded ice buckets, T-Shirts and posters everywhere will definitely make them more likely to trust and ultimately purchase from your brand. The promotional products they’re using also make great branding opportunities, as they all have large and flat areas. This makes silk screening or heat transferring of full color logo and text on the products simple.